Manage social media marketing campaigns and day-to-day activities including Develop relevant content topics to reach the company's target customers. ... Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Head of Social Media might create and maintain new marketing campaigns, brand promotions or product lines for their company on different sites, monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the company's voice and guidelines.