• Responsible for Integrated planning implementation.
• Functions as a key contact between Client Service and the Clients for all requests for media.
• Understands marketing objectives and strategies for all the team’s Clients and ensures media objectives and strategies are on target & lead teams on strategic plans.
• Maintains strong relationship with media suppliers and partners.
• Responsible with the Finance department of the collectivity of his or her clients’ dues.
• Conduct regular presentations to clients keeping them informed of all relevant media trends and development in line with client objectives, campaigns and industry trends.
• Contributes to innovation and idea generation on a department and overall agency level.
• Understands clients overall business and marketing objectives displaying a sound knowledge of all media, TV, digital (performance, display, social, content etc), Print, Radio, Outdoor, working efficiently as part of an overall integrated team.
• Provide direction regarding competitive reporting and media planning and carries overall responsibility for preparation, format, interpretation and presentation to Client.
• Maintain primary control over media planning budgets.
• Responsible working with the wider team on annual media strategies, and for the implementation of integrated media planning across clients.