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Key Responsibilities
Develops and leads strategies for all the campaigns.
Collect and analyze data, identify trends and insights to achieve maximum ROI in paid campaigns.
Ensure set-up of effective tracking systems for all channels including enhanced e-commerce tracking.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Conversion rate optimization - Optimize copy and landing pages for paid campaigns.
- Prepare strategies & media plan for potential clients.
- Research and analyze competitor advertising links.
Skills
- Google Adwords & Google Analytics certified.
- 4-6 years of experience in the similar role.
- Expert knowledge of performance media platforms and tools including, Google AdWords, AdWords Editor, RLSA, - Re-marketing, Facebook Ads Manager, Facebook Power Editor, Video Campaigns, YouTube ads, Mobile App promotion, Bing PPC.
- Experience in Mobile marketing tools such as Google Admob or similar.
- Knowledge of Programmatic buying.
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing.
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Ability to work independently and as part of a team
- Ability to work flexibly and towards tight deadlines
- Ability to prioritize and manage own workload effectively
Job Detail
Job Location
Dubai - United Arab Emirates
Career Level
Executive/Director
Industry
Marketing, Social Media Marketing, Search Engine Optimization SEO, Reputation Management, Mobile App Development, Media Relations, Media Planning & Buying, Web Development, Search Engine Marketing SEM, Web Design, SMS Marketing, Content Creation, Email Marketing, Advertising, Public Relations, Branding, Copywriting & Proofreading, Press & Publishing
Job Role
Management
Employment Status
Full time
Employment Type
Employee
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