- End to End execution of marketing projects and campaigns, including ideation, the creation of collaterals, distribution of collaterals in various media and measurement and analysis of the impact
- Execution of Search Engine Optimisation on a continuous basis
- Execution of Social Media Marketing efforts
- Creation and execution of SMS and Email based marketing campaigns
- Continuous review and active management of the website and other online assets.
- Passion for brand building and creativity are required for this role.
- Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement.
- Strong skills in online marketing, branding, social media marketing and copywriting are desirable.
- Prior experience and training in an online brand building would be a strong credential.
- Abilities and aptitude in sales, business development, customer interaction, and the relationship would be appreciated.
- PC campaign management – keyword research, a campaign set up, monitoring and reporting
- Work with the Digital Marketing Manager to ensure all client needs are met and all projects are completed on time and to budget
- Conduct on-site and off-site SEO audits and competitor analysis for clients and report back to the Digital Marketing Manager
- Carry out SEO outreach and link building for a number of clients
- Implement and maintain SEO strategies as defined by the Digital Marketing Manager.
- Email campaigns – set up, distribute, monitor and analyze B2B and B2C email marketing campaigns for a range of clients across a range of industries
- Use Google Analytics to analyze and report on key digital marketing campaigns for each client
- Help to monitor brand mentions across the web – and respond to any customer complaints in a timely and professional manner
- Ensure client KPIs are met across all digital marketing activity
- Liaise with the in-house designers to create online and offline marketing material for a range of clients
- Work with the PR department to help distribute brand and client information and news across the web

- Previous experience in a similar role – preferably in a digital agency
- Strong copywriting and communication skills
- A strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, - PPC, Social Media, Affiliate Marketing, Email Marketing
- A good working knowledge of the major analytics programs – like Google Analytics
- Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns
- Excellent analytical and reporting skills
- Strong team player
- Strong organization skills