The Digital and Social Media Executive will assist the Senior Manager Digital and Social Media with implementing the strategy for all online activities and increase engagement. The goal of the Digital and Social Media Department is to support the marketing efforts in increasing brand awareness and generating leads. Supporting strategically and tactically the marketing efforts of all the automotive businesses, through high quality digital and social media activity.
- Implement and coordinate the digital and social networking strategy
- Closely align with the CRM and Brands teams
- Liaise with marketing to coordinate our efforts
- Track campaign success by agreeing with marketing on pre-defined goals
- Point of contact with the agency
- Research the Kuwaiti digital landscape and recommend where we can spend effectively
- Create Analytical reports to analyze our online presence.
- Make sure all websites are up-to-date
- Monitor and actively listen to the social media channels to neutralize potential threats and find new opportunities
- Brain Storm new campaigns to increase engagement
- Work on converting followers into leads
- Content Creation ideas to improve our engagement to match the channel used