• Oversee the development and implementation of an effective marketing and corporate communication strategy that adequately responds to the overall strategy defined.
• Oversee the marketing and communications department by taking responsibility for the marketing, communications and market research projects.
• Develop marketing budgets and manage expenditure within budget allocation.
• Participate in the development of the overall strategy of the organization.
• Design, implement, and establish the annual marketing plan and Develop brand portfolio objectives, strategies and plans to facilitate brand growth and ensure its implementation.
• Maintain the Novo brand and ensure consistency of the brand across and cinemas locations and consumer touch points in compliance with the brand guidelines. Serve as a custodian of the Novo brand.
• Manage Novo loyalty program with the aim of increasing customer enrollment, loyalty and revenue per customer, through customer data analysis, design and execution of targeted loyalty campaigns, and performance tracking.
• Ensure effective coordination of all marketing, advertising and promotional efforts with operations and franchise team.
• Establish marketing policies, guidelines and standard operating procedures.
• Oversee the continuous improvement of marketing practices.
• Identify, plan, and execute generic and site-specific ATL, BTL, and TTL marketing activities to drive admissions and F&B sales.
• Oversee the digital marketing activities for Novo, with a focus on growing Novo’s owned digital platforms.
• Develop and Organize activations and events, including movie premieres, in coordination with movie distributors, landlords, and other partners.
• Conduct relevant consumer and market research for the organization to generate information relevant to marketing initiatives.

• Above 7 years of relevant experience, with at least 3 years in management or supervisory role.
• Degree in Marketing, Corporate Communications or related discipline.
• Postgraduate degree such as MSc, MBA or PGD in marketing or a relevant discipline will be an advantage.
• Professional certification from relevant institutions such as CIM will be an added advantage.