• Act as a key contact point to approach and write up Member's PR case studies.
• Handle publicity that includes product/channel launches, facilitate feature stories, media replies and arrange for program highlights and listings.
• Support the Consumer PR Manager with the delivery of key PR campaigns including Digital for the brands and products.
• Implement Brand's PR strategies and respond to all media-related inquiries within the Brand portfolio.
• Prepare reports, keep track of all press related activities and analyze the results, estimation and the success of the PR Plan.
• Prepare a brief for all the needs of the client/brand and communicate with the client the creative work to get his approval.
• Create, plan, organize press events, special events, interviews, awareness campaign and promotional events and follow up with the client and the press.
• Build and maintain a permanent relationship with the press and the clients.
• Analyze creative needs, suggest ideas and coordinate with the creative teams for all related tasks.
• Elaborate the PR strategy of each brand, company or product.
• Create press materials including news releases, toolkits, and media advisories.
• Prepare monthly media coverage report, monitor, and analyse industry news.
• Plan and organise Media Tours, Press Conferences, and News Announcements and develop relationships with key journalists in target sectors.
• Monitor the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients.
• Assist with the production of client publications, such as in-house magazine.
• Undertake research for new business proposals and present to potential new clients.
• Place and devise colour separations, competitions and advertorials for clients.
• Prepare the PR Plan for the organization/brand on a yearly basis.
• Work with the account team to develop client proposals and implement the PR activity.
• Visit regularly the client, attend client meetings, and assist in the branding and marketing strategy.
• Manage the PR aspect of a possible crisis situation.
• Seek and develop opportunities for enhanced exposure of the client/brand’s image.

• A minimum of 4 years of relevant experience with at least 2 years in a similar role.
• Ability to plan and strategize at a senior level.
• Ability to set budgets, expectations and deliver results.
• Strong social and interpersonal skills.
• Excellent written and verbal communication and presentation skills.
• Digital expertise such as social media, web, CRM and others.
• Effective team management capabilities and leadership skills.
• Significant experience in offline and online corporate marketing communications, PR, Crisis Management.
• Business acumen and negotiation skills.
• Outstanding Microsoft Office knowledge.