• Support on big clients’ campaigns set-up, launch, optimization and reports.
• Execute Google and YouTube campaigns and suggest recommendations to meet and exceed revenue and traffic goals.
• Launch and executive marketing programs, projects and new channels in SEM (including but not limited to: keyword expansion, account restructure/clean up, ad-copy optimization, performance analysis, and bid management).
• Be knowledgeable with data and leverage analytics tools and resources (Marin, Omniture, Google Analytics) to understand and optimize the performance of marketing campaigns.
• Work closely with Analytics team to tag campaigns so the data is pulled correctly and later audit the numbers.
• Take initiative to help formulate strategies/plans around future online marketing programs and opportunities.
• Must have deep knowledge of SEM tracking and measurement strategies and tactics from implementation to reporting.
• Work efficiently with planners across the market to ensure a smooth running of campaigns.
• Test Google Beta products and provide best practices.
• Educate internal and external audiences on SEM discipline and trends via agency and/or cross-department meetings, client meetings, etc.

• Knowledge of SEM tracking and measurement strategies and tactics from implementation to reporting.
• Previous experience in managing multiple clients across different verticals, retail, e-commerce or local online
marketing campaigns.
• Experience working with 3rd party bid management solutions and agencies.
• Experience in successfully executing new marketing programs.
• One year experience in search marketing managing large keyword volume (millions) and spend budget
($millions).
• Competent quantitative and analytical skills, comfortable with large data sets.
• Detail oriented with exceptional critical thinking and problem-solving abilities.
• Excellent communication skills and ability to work effectively across departments and teams.
• Demonstrated understanding of web analytics, KPI’s and strong expertise in Microsoft Excel.
• Comfortable working on and collaborating with a medium-sized team in-person and offshore with clients and
the team as well.
• Self-directed, proactive and able to define and execute projects independently.
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environments.