We are looking for an Arabic speaking Performance Marketing super star with a minimum of 6 years of experience to join our Beauty Franchise Division

You will have a passion for digital consumer marketing, be creative and demonstrate excellent analytical skills. You will have an established track-record in driving platform growth (traffic+conversion) across all channels (preferably in the consumer goods/luxury space).

What you will be doing



Driving business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and making suggestions for conversion improvement projects to maximize revenue and minimize costs
Developing and monitoring campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile <both android and ios>)
Creating tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing kpis
Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals), and execute continuous improvement initiatives.
Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
Further associates eco-system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth

Native English and Arabic speaker
Strong team player; the ability to work independently while also successfully collaborating with peers degree in marketing, finance, economics, mathematics, engineering, computer sciences or other related analytical field
Digital marketing experience (working with agencies is a plus) with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels
Solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter…etc. Deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
Proven track-record in developing strategy for SEM/SEO, implementing and managing projects, tracking and analyzing customer behavior/performance across channels and devices
Entrepreneurial mindset, high level of ownership and commitment to continuous improvement
Passion for consumer marketing, with experience in turning data into actionable insights
Enjoys high pace, demanding, performance driven environment
Bonus: consumer goods/luxury industry background, GCC experience, knowledge of SQL