Job Summary

We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Responsibilities and Duties

Building and executing social media strategy through competitive and audience research
Setting up and optimising company pages within each social media platform
Proven working experience in social media marketing or as a digital media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
BS in Communications, Marketing, Business, New Media or Public Relations
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles
Moderate user-generated content and messages appropriately, based on company and community policies
Create and implement social media marketing plan and editorial calendar
Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Fluency in English

Qualifications and Skills

Bachelor’s degree in marketing, communication, or related field
2+ years’ experience social media
Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, Instgram, Snapchat, etc.)
Knowledge of project management and web design best practices
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Strong written and verbal communication skills