The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, Social media, Corporate Communication, Retail Brand Marketing, etc., to support the marketing strategy and objectives.


Accountabilities


Core Responsibilities:
• Translates the Marketing objectives into clear, concise and understood briefs; ensures execution as per business standard
• Coordinates with internal and external stakeholders to ensure smooth execution of marketing initiatives
• Maintains records of marketing expenses, agency fees and regularly updates management on budget expenditure and overall costs
• Ensures adherence to the corporate brand guidelines (branding layout and display, social media, etc.) in all marketing initiatives
• Creates and manages a monthly communication summary report to keep stakeholders abreast of completed activities.




Social Media:
• Manages social media presence through effective handling of the company’s social media accounts with social media companies such as Facebook, Twitter, YouTube etc. on daily basis
• Supports conceptualization and execution of promotional activities and events for brands and services through social media channels
• Maintains and tracks data to analyze and monitor the effectiveness of various aspects of social media campaigns such as community, traffic, conversations and engagements, leads and conversions
• Creates and manages periodic communication summary report of all social media activities to keep the team abreast of ongoing and completed initiatives • Participates in various tasks related to community management and content generation


Events Management:


• Researches and identifies suitable events opportunities and makes suggestions for the brand event participation
• Co-ordinates with event management agencies for all activities and logistical matters related to the management, administration, implementation and delivery of events, including securing and booking suitable venues• Maintains records of the Business Unit’s events and initiatives including details on event participation etc., for the purpose of enhancing the members and contacts’ database


Public Relations:


• Provides support in executing on the PR strategies, campaigns, and initiatives to improve brand recognition, understanding and awareness.
• Maintains effective working relationships with media and PR agencies • Monitors the media, including newspapers, magazines, journals, broadcasts, newswires, for opportunities for clients

Educational Qualifications and Certificates


Bachelor’s Degree in Marketing, Public Relations or any relevant discipline

Experience

A minimum of 1-3 years of relevant experience