Develop and maintain a comprehensive social media strategy ensuring visibility and traffic across all touchpoints
Demonstrable experience leading and managing SEO/SEM, PPC Campaigns, email, social media, display advertising campaigns
Work as digital marketing thought leader for all media campaigns, ensuring customer acquisition and drive Ecom business
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Review the social media calendars and coordinate with stakeholders across the Company to ensure that relevant products are promoted on social media platforms
Manage and support the social and media buying agency, ensuring a superior quality of communication and project delivery
Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Company
Monitor trends in online community tools, trends and applications. Generate monthly reports and monitor the competition and be aware of market changes and developments
Work with the marketing representatives of various countries to manage the paid media and social campaigns for key markets
Work with Brand team closely to ensure all content execution on online platforms is as per the brand guidelines
Work with email marketing team to get maximum ROI on emailer campaigns and work to increase email database
Ensure that website is regularly updated with relevant information for GCC region. Job Details