Key Responsibilities and Duties as Digital Marketing & Advertising Specialist:
Day to day creation, implementation and development of digital marketing campaigns.
Responsible for on going management and reporting of digital marketing campaigns.
Implementation of a social media strategy, content and advertising. Responsible for the management and reporting of social media strategy.
Content and Technical SEO strategies.
Optimize website, analyze Google Analytics data and provide regular reporting.
Researches, develop themes and write optimized content for website and social media platforms.
Attain key performance indicators across all online platforms e.g. lower bounce rate on Google Adwords landing pages, achieve high search results for prime keywords and greater CTR on email campaigns.
Post videos, podcasts and audio contents across online platforms.
Assists the management of PPC (Adwords) ad campaigns, analyze and report on activity.
Contribute to copy for email marketing campaign (Mailchimp and Pardot).
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
Create artwork on Photoshop to accompany content
Helps with site management, optimization and content upload; banners, icons, articles, blogs, third party applications and coding.
Produce email marketing campaigns to brief using open source platforms such as mailchimp and mailwizz.
Manages website hosting, security and trouble shooting when required
Represents Creative Zone, if required, at corporate events, industrial meets, trade shows and marketing conferences.