This role gives the opportunity to drive forward planning of brand-building strategies at agency. Working on creative and media briefs with the client services and creative teams to ensure the best possible marketing solutions for a broad range of clients.
Key Responsibilities

Develop consumer digital behavior insight and trends.
Analyze the role and impact of various digital touch points on client’s business and marketing strategies.
Synthesize and analyze, write & present key findings to develop insights and recommendations to drive marketing strategy.
To deliver planning at both implementation and strategic levels.
Ignite the generation of creative ideas.
Familiar with digital content strategy and channel strategy.
Interpret research findings and generate consumer insight that enables creative communication solutions.
Maintain a summary and analysis of all digital campaigns and stimulus for further collation and benchmarking.
Participating in thought leadership initiatives discussion with partners and clients.
Provide on-going updates to the team of industry trends, issues, and best practices for relevant categories.

Ability to independently source supporting data and research.
Ability to work across a broad range of client categories and a swathe of very different consumer groups.
An awareness of how digital fits within the communications landscape.
Basic sense of digital media environment in China.
Experience in mobile marketing, social CRM,E-commence, search engine is preferred.
Ability to work across a broad range of client categories and a swathe of very different consumer groups.
Excellent presentation skills.
Team player.
At least 4 years of experience in related working exp. in digital marketing company.