Daily Routine

Every day is different for client services managers, but routine tasks include updating status reports for clients, receiving creative changes from clients, relaying those changes to creative staff and supervising the account’s finances. Daily responsibilities involve maintaining and growing client relationships, and managing client expectations — for example, keeping them realistic about timelines for delivering campaigns. Research is also part of the account leader's job, the manager must become an industry expert. An account manager's day might start with a client meeting to discuss a new brief. Next up: Sending another client a rough cut of a TV spot, getting feedback on the ad, making final changes and shipping it for an air date. A brainstorming session for a client who wants to increase sales in a specific category might be on the agenda, as well. Account leaders also schedule delivarables , write up their findings and share them with clients.