The Director, Advanced Marketing Analytics is responsible for leading, developing and managing all aspects of Client Advanced Analytics and Decision Modeling - including report design, data capture development and implementation processes. This candidate will work with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of activity across all campaign types. This role is client facing and acts as a bridge both internally and externally.

Specific responsibilities include:

The Director, Advanced Marketing Analytics will provide marketing performance analysis for client engagements. Understand client’s business goals and requirements, design and develop analytic approaches tailored to its needs.
Working with internal and external stakeholders to develop client tools and services such as modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions. Work closely with the team in making specific and actionable client recommendations and sell in additional client engagements.
Developing data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisioning as a result, etc.).
Partner seamlessly across the enterprise to access information and create and drive strategies and implementation.
The Director, Advanced Marketing Analytics will determine and implement operations procedures and lead the analytic group in the management of projects and resources.
Cultivate solid relationships with staff, internal partners and clients.
The Director, Advanced Marketing Analytics will marshal change to align with vision of the department and organization.

5-7+ years of hands-on experience in advanced marketing analytics and model building.
Must have strong communication skills and is comfortable presenting both internally and externally
Experience working for a Media/Advertising agency is STRONGLY PREFERRED
Must have experience leading a team of analysts
Experience in the digital space a must
Demonstrated ability to apply cutting edge analytics techniques to business problems and to leverage external thinking (from academia and/or other industries)
Ability to translate data into insights that understands customer needs and behavioral drivers
Must be highly versed in advanced analytic and model building methodologies
Must have a thorough understanding of statistical modeling, segmentation, value analysis, as well as reporting for Web site, online advertising, social media, mobile, e-mail campaigns and e-commerce activity
Must be capable of contributing expertise and leading efforts both in advanced analytics techniques and in consumer research and analysis
Must have a track record of implementing operational excellence (process efficiencies, effective tools and technologies) in an analytics function
Will be able to show they have exhibited leadership with conviction and how they have proposed new paths based on analysis findings
Promotes a culture of collaboration and teamwork across organizational boundaries
Strong knowledge of strategic marketing, media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and research methodologies
Strong analytical skills, reporting, dash boarding, modeling and advanced analytics experience is required.
Advanced MS Office skills (MS Word, Excel, PowerPoint)
2-3 year working experienced with statistical modeling software (Python, R, SAS, SPSS) and (preferred) enterprise business intelligence tools such as Tableau