The Senior Media Planner, Strategy position was put in place to successfully negotiate and manage consumer acquisition based client plans composed of all media that effectively correlate with clients’ goals and objectives while managing and mentoring junior level personnel on the planning team. This position also acts as a liaison between other media departments.



Key Areas of Responsibility:

Strategic Planning & Buying:

The Senior Media Planner, Strategy aids in the creation of client media objectives and strategies and oversees all planning and buying activities; manages projects every step of the way
Creates and presents strategic media recommendations to internal staff / clients
The Senior Media Planner, Strategy provides transactional and media performance analyses and recommendations to improve campaign/business performance
Constantly researches new market technologies and innovations that affect media planning and buying and provide solutions for clients
Maintains relationships with media representatives to uphold business partnerships, give account updates and briefings for industry trends
Negotiates best price and media placement for clients as well as negotiate / resolve media discrepancies with vendors
Negotiates partnership contracts where necessary
The Senior Media Planner, Strategy supervises and monitors media plans and contracts with outside media vendors
Responsible for creating and overseeing media specific documents such as flowcharts, MPAs, acquisition charts, etc.
Assist in collaboration with accounting department to develop a streamlined approach to client invoicing
Client Service:

Oversees preservation of media budgets and budget summaries for assigned accounts
Determine what media opportunities strategically and objectively suit any given client brand; offer alternatives
Work closely with media team to create strategic vision for client campaigns
Present media plans clearly and professionally in writing and/or in person
Anticipates next steps, clients’ needs and solutions without need for specific management direction
Supervisory:

Maintains ownership of accounts with an enthusiastic, entrepreneurial spirit
Serve as positive role model while commanding the attention and respect of others internally and externally
Empowers and guides media team to develop / merge media plans
Provide team members with general guidance and motivation

Bachelor Degree preferred
2-4 years of media planning / buying across all offline and online media throughout multiple U.S. markets within an agency or client environment
Strong command of media research resources and capabilities
Familiarity with Strata Broadcast Systems preferred
Computer skills required: Word, Excel, PowerPoint
Strong written and verbal communication / presentation skills and demonstrated client service skills
Strong analysis and negotiation skills
Ability to think independently, multi-task and strong attention to detail