- Digiliaising with client/account management team to understand campaign brief, including audience and performance goals.
- Recommending campaign approach, including researched rationale and best-practice suggestions.
- Creating media plan detailing formats, ad set structures, audience targeting techniques, keyword lists etc.
- Supporting account management and creative team with spec sheets/briefs to create assets that best complement that plan.
- Implementing approved media plans including ad setup, audience list updates, pixel tracking, site tagging etc.
- Regular analysis and optimization of campaign to ensure KPIs are met.
- Sharing campaign performance insights/discoveries/trends with client and wider agency team.
- Delivering weekly/monthly reports detailing campaign performance.
- Working with media owners to trouble shoot issues, stay updated on new solutions/products and oversee account reviews.
- Internal tracking/reporting to the agency for all media budgets within your remit.