The Brief:

The Senior Digital Strategist works with the Director of Engagement Strategy to provide business-driven counsel to clients at the brand, digital and social level within the context of the strategy discipline. The Senior Digital Strategist is ultimately responsible for developing and executing digital / social media strategies to drive awareness, engagement, and traffic that align with overarching brand strategies and ecosystem.

Thought-leadership: Given the digital space's fast evolving nature, you will assist with the development POVs on new trends, behaviors, and technologies for both internal and client advancement.

Evangelization: As brand teams need to learn how digital can be used, you will assist with providing thought leadership to internal teams (creative, planning and account teams) to gain confidence and inspire innovation within digital and beyond.


New business: You will be called on to develop and present digital/social media strategies for new business prospects.

Essential Duties:

Partner with the brand planning team to derive insights from research and identify opportunities for our clients to meet and exceed their competition
Work closely with the insights team to design measurement, targeting, testing, and optimization mechanisms to evaluate and drive the success of campaigns.
Help populate digital/social customer profiles and personas; identify unmet needs, hypothesize key customer problems/digital solutions
Participate in client workshops, presentations, and other working sessions as required.
Develop accurate and insightful conclusions from research data to construct well-informed digital and social creative briefs and valuable direction to the client.
Develop digital & social marketing strategies that deliver on clients’ KPIs and business objectives
Produce channel strategies and ideate with creative to conceive solutions for each channel
Define impactful content strategies for client’s digital channels
Work with activation teams (TV, Audio, Print, OOH, Digital) to socialize all media
Collaborate effectively with colleagues from a range of disciplines including Strategy, Media, Creative, & Account Management
Monitor trends in content marketing and digital and social media
Educate and support client and internal teams on social and marketing channel value, best practices and ongoing evolution implications
Lead the client with a vision for how social media should evolve
Create clear, compelling content for client presentations, POVs, and other deliverables
Be prepared for other tasks as you may be assigned

What else you can expect:

We’ve got a competitive benefits and compensation package, with vacation time that grows as you grow with us. We’re a global boutique, and as such, we have access to global discounts, perks, and offers.

We embrace diversity at Y&R. In fact, we celebrate it. We have different backgrounds. Passports. Genders. Orientations. Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience. We’ve come back from serving our country. We’re returning after starting our families.

We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world. Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R. And we Resist the Usual.

We’d love it if you:

Have 5+ years of experience in digital or social strategy
Have 4+ years developing and presenting custom digital solutions within a digital marketing, PR, or advertising agency environment
Have a proven track record in developing strategic plans that benefit the client
Have expertise in Social Media various platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Vine, LinkedIn, etc.) and understand how each platform is used by marketers
Can demonstrate understanding of paid, earned and owned media integration
Have experience participating from a strategic perspective through a website development
Are able to strategize an engaging social/digital experience, utilizing multiple platforms to deliver and engage a compelling brand story
Have experience developing digital creative briefs, business requirements, and strategic frameworks for digital engagements
Have research/analysis skills including online listening, competitive/marketplace auditing, trend analyses
Have a passion for and knowledge of current and emerging technologies
Have an entrepreneurial spirit and instinct for creative problem-solving
Are a confident and compelling communicator, presenter and writer
Are able to make complex subjects understandable
Have pharmaceutical and/or healthcare category experience -- preferred, not required