For all too long marketing has been a decidedly one-way affair. In the frenetic scramble to be noticed and capture consumer’s attention, brands have sought to push their message wider, louder and further with far too little focus on engagement.
As a result, consumers have become bored with traditional marketing techniques they can’t interact with. The all too familiar static text and images or auto-play videos that have led to the proliferation of ad-blocking and banner-blindness.
It’s abundantly clear that marketing experiences need to become innovative again, and deliver content consumers actually want to interact with.
A digital campaign app store is almost certainly the major missing part of your marketing toolkit. And it’s this missing element in your marketing strategy that’s costing you time, resource and most importantly, revenue.

With so much of marketing being a cyclical affair, with the same cultural moments popping up on the calendar, instead of reinventing the wheel, marketers should reuse successful campaigns from yesteryear. Searching for successful campaigns based on KPI, metrics, campaign type or cultural moment.

Whether Eid, Haj or New Year’s Holiday, with a campaign app store, marketers can create authentic, unique interactive experiences in an instant, and deliver them across any digital touchpoint.

Here’s 12 reasons that app-marketing is the future, and how the Wayin Campaign App Store can help you increase engagement, boost revenue and save money.

CAMPAIGN SAVINGS THROUGH AUTOMATION
A digital campaign app library builds marketing experiences and automates data collection across any touchpoint, slashing campaign costs. Everything from Facebook and Twitter Live, chatbots, interactive ad-units, mobile, OOH, in-store, and in-venue to name just a few, a campaign app library has you covered with campaigns that can be delivered instantly.

INCREASE THE EFFICIENCY OF DIGITAL AGENCIES
68% of marketers express frustration over the time it takes external agencies to make decisions or turn around briefs. In contrast, this figure drops to 8% for on-site and 20% for in-house agencies. Reduce and eliminate the constant rigmarole of unnecessary agency costs and slow campaign delivery by reusing, cloning, tweaking and rapidly delivering marketing campaign experiences.

BETTER GLOBAL DEPLOYMENT OF MARKETING CAMPAIGNS
A digital campaign app library empowers you to use any campaign in any territory. Global campaigns can be translated and localized to fit a specific market’s needs, then distributed rapidly through cloning and sharing capabilities. Foster collaboration and bring together all your teams across all territories by having an app library that can accessed across your entire organization.

IMPROVED STORYTELLING
Harness the power of social advocacy and quickly augment and integrate brand storytelling with stunning user-generated content, sourced and displayed via a host of digital touchpoints.

SPEED UP TIME TO MARKET OF DIGITAL CAMPAIGNS
Remove silos and the traditional long protracted campaign delivery process. Unlike clunky web content management systems or boring marketing automation tools, the Wayin Campaign App Store is built user first, with the mission of delivering engaging interactive experiences…fast.

BUILD YOUR CRM DATABASE
Instead of hoping users fill in forms on your site or purchasing third-party data lists, boost lead generation and hit your data collection goals by capturing first party data through engaging experiences that will amplify future marketing efforts.

EXPAND YOUR BRAND’S DIGITAL ENGAGEMENT FOOTPRINT
Campaigns created in the Wayin Campaign App Store are not limited to desktop or mobile screens. You can engage consumers on every available digital channel, from in-venue, OOH to digital signage. If it’s digital, it’s covered.

GIVE YOUR CAMPAIGNS REAL-TIME INTERACTION AND FEEDBACK
Innovative and exciting apps like Twitter and Facebook Live visualizations demonstrate how people are engaging with your campaigns in real-time. Helping you to optimize campaigns in-the-moment and stimulate further engagement.

COST REDUCTION THROUGH REUSE AND SHARING
With a digital campaign app store each and every campaign or marketing experience that is built by your agencies or internal staff, across brands, divisions or countries is saved to a global campaign library. Complete with in-depth metrics on its success. Digital professionals can easily search for any campaign type and be served relevant results. These can be rapidly and easily cloned, optimized and translated for local deployment.

AN APP FOR EVERY OCCASION
Marketers can use any number of interactive campaign apps to drive engagement. Such as live polls, quizzes, user-generated content, social appverts and live broadcasts to name just a few. Wayin has the apps to make sure you appear front-and-centre wherever your target demographic spends their time online.

GUARANTEED RESULTS
Some campaigns are more successful than others. Take the guesswork out of future campaign strategy by being able to see metrics on every previous campaign and pick those that work, and optimize others.

TAP INTO THE GLOBAL EXPERTS AT INTERACTIVE CAMPAIGNS
Wayin’s in-house Services team have run over 25,000 campaigns and are always at hand to provide expert guidance, optimization advice and campaign ideas throughout the marketing calendar to help consumers squeeze the most out of their digital campaigns.