By Kevin Ocasio

Some customers prefer handshakes, eye contact and content they can hold in their hands.

Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.

If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment:

1. Magazine articles

Why not write and submit an article to a relevant trade publication or industry-related magazine? This is a great way to increase your authority and subtly promote your business.

2. Business cards

It’s easy to forget a face or a website, but printed information on a business card endures.

Collecting business cards is also a crafty way to collect email addresses, which you can upload into Facebook to create Custom Audiences. You can upload business card information into Google to manage Customer Match audiences as well.

 3. Creative stickers

Stickers can be an effective guerrilla marketing technique.

Striking, jarring, well-designed stickers can showcase your brand in a clever way. They can even do a bit of storytelling.

See how Axe Body Spray used a sticker guerrilla marketing campaign to great effect:

What creative ways could you use stickers to promote your business? It’s a cheap, easy, effective way to spread the word.

4. Radio advertising

If you want to reach a new audience or a different demographic, consider advertising on radio.

When you craft your radio copy, Business Town suggests that you make it catchy and straight to the point. Clearly outline the next steps you want radio listeners to take. Give them a specific, clear call to action. Make your ad punchy, swift and compelling.

5. Workshops

Educational workshops offer a chance to develop genuine connections with potential customers. Hold events that bring people together, and focus on equipping your audience with practical skills or knowledge that will help them in their jobs.

To gin up interest, create a special offer that’s only accessible for participants in your workshop.

6. Sponsor an event

This is an easy way to increase brand awareness and boost cachet.

Event sponsorships help build new partnerships between brands. The picture below shows the TechCrunch Disrupt event, which was sponsored by New Relic.