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AI developed for NASA to empower businesses with informed decisions in the Middle East
24 Nov, 2021 / 11:05 am / OMNES Media LLC

Source: https://me.mashable.com/

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The firm has set up its regional headquarters in the UAE to reach digital ventures.

Tech solutions from wireless communication to dust busters which we use in everyday life were originally intended for astronauts to make their lives easier in space, before they were tweaked for a smarter lifestyle back home on planet Earth. Among innovations which have completely transformed everything we do, artificial intelligence stands out as technology which is now making its presence felt in every sphere of life, since it's also been integrated into smartphones.

Other than being the driving force behind smart home devices, autonomous vehicles and chatbots offered by online platforms, AI is also helping businesses grow through predictions about the market as well as strategies to amp up sales. With existing firms and emerging entrepreneurs of the Middle East boarding the digitisation bandwagon, an American firm has set up its base in the UAE, to provide insights generated by AI that thinks like people.

Just weeks after a German firm flaunted robots which can think for themselves and feel just like human beings thanks to cognitive intelligence, the machine learning solutions by Beyond Limits offer something to similar to every business in the region. Equipped with human knowledge and empowered by real-time flow of information, the system carves a separate space for itself by using reasoning that emulates the thought process of real people, minus human bias.

The ability to analyse businesses like an individual, while being more objective and practical, allows Beyond Limit's AI to craft more efficient strategies for firms. Promising to be a game-changer for the oil exploration sector across the gulf, the smart business advisor can be equally instrumental for other industries as well.

So far AI has also been introduced to apps in the Middle East for managing stock trading portfolios by tracking market fluctuations, and flagging possible scams by screening online conversations. Intelligent surveillance is also being marketed as a way to observe and analyse the buying behaviour of visitors at malls in the region.