Armed with 18 years of experience in PR, Alisa D’souza has set up her own PR and communications consultancy, ALISA PR. She has experience working across verticals and fields including PR and social media in the Middle East

Headquartered in Dubai, the newly setup agency offers services including, strategy and planning, content creation, media events such as press conferences, media gatherings, FAM trips, product launches, spokesperson profiling & interviews, crisis communication, influencer outreach, media outreach and media monitoring.

D’souza started her career as a management trainee in the PR department at Madco Gulf Advertising, now known as Intermarkets – Polaris Public Relations from the MENACOM Group of WPP and Y&R Brands, followed by her next role as PR Manager for eight years at ekadaa public relations and PR Director for six years at Blue Apple Advertising.

“PR has always been my passion over the last 18 years. I think once in your life one should gather the courage to take a calculated risk, go independent & do something your passionate about and not fear failure as that can only help you grow as a person. Today, Happiness is really all we want to achieve professionally and personally. Hence, I am proud to announce the launch of ALISA PR and look forward to working closely and joining hands with media, partners & clients in the region,” she says