twofour54 partners and broadcasters across the region will have the ability to distribute content to a huge audience directly from the free zone

Broadcasters will now be able to stream their shows to millions of Arabsat viewers around the world after the organisation agreed to establish a satellite uplink-platform from twofour54 Abu Dhabi.

The agreement will see Arab Satellite Telecommunication Organisation (Arabsat) and twofour54 launch a new set of satellite TV channels on the Arabsat Badr-4 satellite.

It offers twofour54 partners and broadcasters across the region the ability to distribute content to a huge audience directly from the free zone, a statement said.

Khalid Balkheyour, Arabsat president & CEO, said: “twofour54 is a remarkable community of content creators from across the world and from every part of the media industry. Arabsat is proud to expand its broadcasting partnership portfolio by launching our new bouquet on Arabsat Badr-4 satellite from there, enabling new premium capabilities and quality of service for our clients in MENA, as well as empowering twofour54’s clients to reach MENA, Europe and beyond.”

The satellite TV sector within the Middle East & North Africa (MENA) is undergoing rapid change and witnessing more and more demand for the latest satellite broadcasting services with advanced uplink technology and HD, 4K, and UHD resolution, which is one of the driving forces behind the decision of Arabsat and twofour54 to work together.

Maryam Eid AlMheiri, CEO of Media Zone Authority – Abu Dhabi and twofour54, said: “The satellite uplink-platform at twofour54 is yet another example of the thriving media ecosystem that is being built in Abu Dhabi as well as the growing demand in the region for high-quality content.

“Content creation is at the heart of everything we do at twofour54 and we are delighted to be working with the largest satellite company in the region on a project that will also allow us to play an important role in its distribution as well.

“This uplink will provide great value to our existing partners as well as even more incentive to those looking to join our community in the future.”

Arabsat said it will work with twofour54 on a number of projects to develop the teleport services, including a HDR platform which is the first in the UAE.

twofour54 is home to more than 470 media companies, including a number of broadcasters while Arabsat provides more than 500 TV channels, 200 radio stations, pay-TV networks and HD channels to tens of millions of homes in more than 80 countries across the Middle East, Africa and Europe.