Dr. Riyadh Naim, CEO of the Saudi Media Measurement Company (SMCC) will deliver the keynote at DISCOP Dubai today, February 25 at Intercontinental Hotel.

Dr. Najm’s opening address will look at what TV shows Saudi Arabia’s 33 million population is watching. He will also shed light on SMCC, the performance of Arabic productions during Ramadan and the performance of international shows (Turkish, American, Indian, Korean, European etc.) throughout the year.

He will also elaborate on what the Saudi population is looking for in TV content, and his insights will shed further light on the recent reforms and changes taking place within the Kingdom.

DISCOP Dubai will run from February 25-27 at Intercontinental Dubai Festival City.