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Source: http://gulfmarketingreview.com
Facebook has reported the financial results for the quarter ended September 30, 2016, with advertising revenue for the three months at $6.8 billion, compared with $4.2 billion at the same period last year, up 59%.
Mobile advertising revenue represented approximately 84% of advertising revenue for the third quarter of 2016, up from approximately 78% of advertising revenue in the third quarter of 2015.
Daily active users (DAUs) were 1.18 billion on average for September 2016, an increase of 17% year-over- year, while mobile DAUs were 1.09 billion on average for September 2016, an increase of 22% year-over-year. Monthly active users (MAUs) were 1.79 billion as of September 30, 2016, an increase of 16% year-over- year, while mobile MAUs were 1.66 billion as of September 30, 2016, an increase of 20% year-over-year.
“Video is naturally becoming a larger share of the content in news feed because both people and pages are sharing more videos in the mix and people want to consume that content. So there’s not really a question of whether that should be a separate app. This is what people want news feed to be increasingly so this is what it will become,” Mark Zuckerberg, CEO, Facebook said during an earnings call Q&A session.
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