Meydan Group has appointed G Creative, Grayling’s global creative arm, to be its retained creative agency partner after a competitive pitch process.

Meydan is a leading concept in Dubai’s business and leisure community, playing an integral role in the Emirate’s vision. G Creative’s mandate stretches across Meydan’s full brand portfolio of real estate, equine, and group assets.

This latest win marks a stellar year for G Creative, which has recently secured multiple high-profile clients in the UAE and wider region. The agency has also been recognised in multiple creative awards through 2016, including for best nation brand in the Transform awards MENA.

“This win marks a groundbreaking year for G Creative,” commented Carolina Salas, Managing Director of G Creative.  “We started 2016 with an incredible and humbling accolade for ‘Make It Kenya’, the nation brand we developed and launched in 2015. Now, we are thrilled to end the year with Meydan’s creative mandate in our home market with innovative and exciting plans for Dubai’s residents in the weeks and months ahead.”

The team has already begun work with Meydan One Mall branding, which was unveiled at the recent property event, Cityscape Global.

Commenting further on the win, Loretta Ahmed, Grayling Middle East Turkey and Africa CEO said: “Meydan is an ambitious group and their pace of development requires a flexible but uncompromising approach to creative execution. Welcoming such a prestigious name to our client roster is an exciting achievement for us and we look forward to a long and successful partnership.”

G Creative currently handle a number of high profile clients with a 360 service of branding, advertising and creative marketing, as well as fully integrated communications programmes with its sister brand, Grayling.