GCreative, the creative arm of Grayling, has been appointed to provide brand and creative services to the DIFC Dispute Resolution Authority (DRA) for DIFC Courts, DIFC Academy of Law and the DIFC Wills Service Centre.

GCreative won in a four-way pitch, securing the business due to the “agency’s structured approach to branding, clean designs and service flexibility” according to Tim Walmsley, DRA Director of Marketing and Communications. “We need our agencies to configure their teams and processes in a way that reinforces our multidisciplinary approach and matches our content-first culture at a price level we can sustain. GCreative listened to us, and did just that,” said Mr Walmsley.

The appointment will see GCreative developing collaterals across a number of the DRA’s business functions, creating a new direction for the identity on both print and digital formats.

Commenting on the development, Arian Hashemi, Managing Director at GCreative said, “The team and I have claimed a number of significant wins last year while simultaneously delivering outstanding results for our clients. We are happy to see that momentum continued into the new year, we look forward to working with the DRA,and building on our great start to a long-lasting relationship.”