Global Village, Dubai’s leading multicultural family destination for culture, shopping, and entertainment has signed a sponsorship with Emirates and Jumeirah Group to support Global Village’s upcoming Season 25 opening concert.  The sponsorships and support provided by the airline will further amplify the highly anticipated event that has already generated widespread attention across all continents, capturing the imagination of millions since it was confirmed.

The show, in partnership with Arabian Radio Network, will be performed online by thousands of musicians and singers from around the world and streamed on Global Village’s Main Stage and across social platforms on October 30th.  Emirates has revealed that the concert will also play on their award winning, in-flight entertainment system, ICE.

Jaki Ellenby, Executive Director of Marketing and Events, Global Village, said: “Here at Global Village, we celebrate diversity and are inspired every season by the seemingly limitless creativity of the people we welcome from cultures around the globe. That’s why we want to ensure that we celebrate our 25th season opening with a concert that people can enjoy no matter where in the world they are. By bringing together hundreds of artists of different ages, abilities and nationalities, we are promoting a spirit of togetherness, which transcends borders, generations and race. We are calling on talented musicians and singers to join us for this epic event as part of the renowned Rockin’1000 band.”

Adil Al Ghaith, Senior Vice President, Commercial Operations, Gulf, Middle East and Central Asia for Emirates, said: “For Emirates, Destination Dubai remains a strong proposition, and teaming up with iconic landmarks in Dubai such as Global Village to support this unique virtual event is another way to showcase our home as well as connect talent from around the world through music. This is just the beginning and the city is gearing up to welcome more visitors in the coming months as we continue to safely and gradually restart flights across our network.” 

Alexander Lee, Chief Commercial Officer, Jumeirah Group, said: “Everybody associated with Jumeirah Group is excited by the prospect of being involved in the largest virtual rock concert ever. We are proud to encourage diversity and accommodate all who travel in search of unforgettable memories. What makes this concert even more unique is that it will provide a platform for aspiring musicians to pursue their dreams, and Jumeriah Group has always supported special events of this magnitude.”

Source- Press Release