After a two-year stint at hug digital, during which the agency won a number of accounts including HMD Global, Emaar Misr, and Al Futtaim, Dajani has moved on from his role as COO to the client side.

Joining Nissan Motor Corporation as General Manager, Digital Marketing, AMI region (Africa, Middle East, and India), he will oversee all digital marketing transformations for Nissan and Datsun brands across the AMI region as well as head the respective teams.

“There hasn’t been a more interesting time than now in joining an automotive brand, especially a forward-looking one such as Nissan. The challenges I forsee are very interesting, and such challenges are what excite me as a person and a professional. My time with hug digital was very interesting, motivating, and challenging. Now that the agency is at its peak and the right people are in place, hence no disruption in the roadmap, it was the most adequate opportunity for me to accept a bigger and more challenging task,” says Dajani.
Commenting on the move to the client side, he says, “There is nothing like owning a brand and ensuring that it succeeds in every possible manner. I have worked in the past on the client side with Virgin Mobile and Red Bull, and loved the experience. Some people consider working on the client side limits your knowledge, exposure, and experience, to me, it is all about the personality, curiosity, and passion of the person. Nissan’s ‘Innovation that excites’ along with my ‘Happily Dissatisfied’ drive is a perfect match for the years to come.”