InSkin Media, an advertising technology business that develops high-impact brand advertising formats, has announced the appointment of Jonathan (‘Jonny’) Gardner as sales manager.

UK-based InSkin Media opened its first office in the Middle East in Dubai last October.

Jonny’s career in media has spanned seven years, across the UK, Australia and the UAE. With extensive experience working as digital & print media sales area manager for Explorer Publishing, and business development manager at Connector Publishing, Gardner is a valuable addition to InSkin’s local commercial team.

Announcing the appointment of Jonny Gardner, InSkin Media’s Head of Sales, MENA Toby Daniell, said, “We are very pleased with InSkin’s initial success in Dubai. The local industry has proven highly amenable to new technology, and values the creative opportunities which rich-media advertising provides. As advertisers seek to optimise their campaigns’ potential for impact, viewability is growing in importance as an ad validation metric, and InSkin’s highly viewable formats respond to that requirement.”