LINET a major European manufacturer of hospital and nursing beds as well as intensive & long-term care facilities recently appointed Blue Apple as its PR and Social Media agency for the UAE. Blue Apple takes up the post with immediate effect.

Jiří Plecity, Managing Director – LINET Middle East and Africa said, “We are very excited to partner with Blue Apple and look forward to taking the brand to the next level. Blue Apple demonstrated a strong strategic understanding of our business through relevant integrated solutions. We look forward to building this partnership to a fruitful and mutually beneficial one.”

LINET headquarters, as well as its production plant, continue to be based in Želevčice u Slaného, since its establishment in 1990. The plant annually manufactures around 90,000 hospital beds per year, the vast majority of which are intended for export to more than one hundred countries worldwide. In 2017, the company plans to produce 120,000 hospital beds.  LINET employs around 1500 staff. Since 2011, LINET has been a division of the multinational holding organization LINET Group, with registered offices in the Netherlands.

Vishal Anand, CEO of Blue Apple said, "We are excited to be the Communications partner for such a divergent thinking and innovative brand and are extremely pleased to partner with our forward thinking strategy solutions. We too look forward to an exciting, opportune future.”

Blue Apple is a boutique communications agency offering full-service innovative solutions on practices of communication, engagement and experience (CEE).