MBC has launched its Discover Channel on Snapchat.

Targeting Snapchat users in the region, MBC will publish content on Discover Channel every day, covering its core entertainment business.

Commenting on the new channel, Fadel Zahreddine, MBC Group Director of Brand Management & Digital said: “This shows MBC is not limited to one platform. We offer visual, digital and even audio media, loved by audiences across the MENA region. We extend our experience in the entertainment and news to offer content on new mediums to reach out to viewers across all age-groups.”

There are more than seven million daily active users of Snap in Saudi Arabia, and one million daily active users in the UAE.