Independent data marketing partnership Medialab is appointed for media planning and buying by SunLife the leading financial services company . The appointment is with immediate effect. The financial services company SunLife who offer market leading life insurance, equity release, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution in order to deliver transformative outcomes in a highly competitive sector.

SunLife has gone for partnerships before and the latest with Medialab is going to be the fourth one in 2019  across the Charitable, Financial Services and Direct to Consumer sectors leading to significant growth in revenue and talent.

Ian Cooper, Head of Distribution SunLife while talking about the appointment of Medialab said “We’ve been impressed by Medialab’s data capability coupled with a hugely talented and passionate team and look forward to working together to achieve SunLife’s ambitious goals.”

Marcus Orme, Founder and CEO Medialab, “It is an honour to be selected by SunLife as their partner for growth at such an important moment for their business.  Our organisations are aligned in the ambition of creating insight from data to gain and grow valuable customers for Sunlife and we are excited about the collaborative journey that lies ahead.”