Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is excited to announce the launch of the region’s first cinema in the snow, which will allow guests to enjoy a hugely unique big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is proudly supported by Dettol.

From 11 December until the end of February, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas. Snow Cinema provides table service so cinemagoers can relax and order their favourite cinema snacks .

Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “We are extremely excited to launch the Middle East’s first cinema in the snow, which will allow guests to experience the magic of movies in the unique setting of the ‘World’s Best Indoor Ski Resort’.

“At Majid Al Futtaim, we are constantly looking for new ways to enhance the guest experience. Today’s guests are becoming increasingly discerning and demand a more engaging and dynamic experience, making it essential that we continue to evolve and experiment. The launch of Snow Cinema is aligned with our commitment to offer guests experiences that go beyond their expectations and marks another innovative collaboration between Majid Al Futtaim’s brands following the hugely successful VOX Cinemas Drive-In at Mall of the Emirates earlier this year.”

Ski Dubai is exceeding recommended health and safety guidelines and has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can enjoy a comfortable experience with added peace of mind.

Source- Press Release

Country- UAE