YouGov has released its annual brand health ranking, BrandIndex.

According to the report, Google comes in at first place in the global rankings followed by YouTube and Facebook. The rankings are dominated by tech brands, which dominate the top seven positions. Toyota, Adidas and Colgate come in the last three spots in the top ten rankings.

Top 10 Global Brand Health Rankings

Google
YouTube
Facebook
Samsung
WhatsApp
Apple iPhone
Amazon
Toyota
Adidas
Colgate

Ted Marzilli, CEO of YouGov data products says: “Tech brands dominate this global list and with good reason. By their very nature the likes of Google, YouTube and Facebook are open and accessible in most places on earth to anyone with online access. The presence of Samsung and Apple iPhone demonstrate that our mobile devices have become the remote controls for our lives. All of the brands in the rankings are mainstream with broad utility at their core – and this is as true of the likes of Toyota and Colgate as it is for WhatsApp and Samsung.”

UAE
In the UAE, Emirates comes in at top place. However, like the global rankings, UAE’s top ten is also dominated by tech brands taking up eight of the ten positions.

Top 10 UAE Brand Health Rankings

Emirates
WhatsApp
Google
Carrefour
Facebook
YouTube
Apple
Apple iPhone
Samsung
Almarai
 

Scott Booth, YouGov’s head of data products in MENA says: “The UAE is among the savviest markets in the world when it comes to mobile and online technology, so it is no surprise to see Google, Facebook, Apple, Samsung and related brands reach the top 10 list for Brand Health.  On the other hand, we can see that Emirates, Carrefour and Almarai, long dominant in their respective sectors, have achieved levels of differentiation, ubiquity and consumer perception that set them apart from their direct competition.”

YouGov BrandIndex operates in 32 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia and Australasia. YouGov used the Index score for the list, which assesses overall brand health. It takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.