Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to remove the taboo related to death .People prefer to talk about death in a euphemistic way but Marie Curie wanted to remove the inhibitions related to this. The campaign aims to bring in more audience to start the conversation without fear . 

The campaign is going on air on TV, radio, social and PR. Opticomm has been responsible for booking media and eight & four has supported with further digital amplification. 

Dan Treichel, Executive Creative Director at Saatchi & Saatchi London said: “As a culture, we avoid talking about death so much that we invent really creative euphemisms to avoid saying the D-word. This seemingly endless list felt like a really interesting way to get people talking and planning for when they ‘meet their maker’.”

Matthew Reed, Chief Executive of Marie Curie said: “When we are bereaved we can experience avoidable regret, guilt, confusion, family conflict, and negative financial and legal impacts. “While most of us say we are comfortable having these conversations, the reality is that many of us are not making any preparations as it feels a long way off or something that will cause unnecessary upset both for us and the people around us.

 “At Marie Curie we have been caring for people at the end of life for over 70 years. With our expertise and experience we have developed some wonderful resources to help people start these important conversations.”

Production is  by Moth Animation and media is by Opticomm.

The new campaign is under-pinned by Marie Curie’s new online resource, Talkabout (mariecurie.org.uk/talkabout). Talk about brings together a wealth of materials to help people plan for the end of life, wherever they are in the process, including free conversation starter cards, checklists and inspiring articles and engaging videos. It will also include a series of thought-provoking podcasts with well-known guests.