Sabrina Francis is the first Group Brand Lead of Yonder Media, the independent media agency in South Africa which was founded earlier this year. Francis was earlier with  VEVO where she was Head of Strategic Solutions, driving the premium video proposition and leading brand partnerships with some of the biggest rising stars in the music industry. She was previously Strategy Director at Arena Media working across key accounts such as Dominos and LG. 

Francis joins Yonder off the back of new client wins as the agency grows. She will work closely with agency founder Ed Cox to develop the agency, lead clients, and drive new growth. According to Sabrina, this is going to be an exciting position as she can craft her own independent business. She is more positive that she would be able to build an agency which she considers as a rare opportunity in this field.

Ed Cox, the founder of Yonder, said that Sabrina is a great talent with that rare combination of strategic thinking and creative mindset. Her music industry and media owner experience will allow the company to bring a different type of thinking to their clients’ marketing challenges. The company which has shown tremendous growth within a short span of time is expecting a major jump under the dynamic guidance of Sabrina Francis.