Even though most of the social media platforms face criticism from everywhere Snapchat remains hugely popular with younger audiences, with Snapchat users opening the app over 20 times per day, on average. The platforms posting is over three billion Snaps every day.

That's an important element for Snap to build on - with so much unique, valuable content being uploaded to the app, Snapchat is able to capture an element that other apps cannot, that being the perspective of younger audiences. Snap users share their in-the-moment views on everything within the app, which can be hugely valuable, particularly in regards to major, breaking events.

Snap's been working on ways to showcase this content - for example, it rolled out its Snap Map feature to the web back in February, along with content embedding, providing a new way to share relevant Snaps and find content during major happenings.

Now, Snap's taking this to another level, partnering with more than 20 news publishers in order to enable them to create their own curated Stories, which will take publicly posted Snaps and merge them into a narrative feature of sorts, which the publishers can use both on Snap and within their own content.

This is a good showcase of the potential of the option - now, approved publishers will be able to build content, using on-the-ground, real-time Snaps, to help provide more perspective on happening events. That could be hugely valuable, while also showcasing the power of the platform - as noted by Brian Ries of CNN (on Twitter):

CNN will be one of the first media partners in the program, along with Cosmopolitan, Daily Mail, Lad Bible, NBC Sports, NBC and The New York Times.