STARZ PLAY, the fastest growing on-demand video streaming service in the MENA region, has announced its partnership with LG to embed its streaming application directly onto LG Smart TVs.

The STARZ PLAY service is operated by Playco Entertainment, headquartered in Dubai.

Following the launch, select LG Smart TV models in MENA have been updated with the STARZ PLAY application, allowing subscribers to start watching its array of Hollywood and Bollywood movies, US shows, kids’ entertainment and the latest Arabic series directly on their LG TV screens.

Danny Bates, CCO and co-founder of STARZ PLAY, said: “Our partnership with LG confirms our on-going efforts to continually increase our customers’ satisfaction. With smart TVs being one of our viewers’ favorite streaming devices, our collaboration with such a leading brand brings us closer to our customers and helps us improve their viewing experience.

“We look forward to working with LG and offering the convenience to watch blockbuster movies, series and documentaries at any time on their big screens, with completely uninterrupted and ad-free content,” Bates added.

STARZ PLAY releases the majority of its content in line with US release dates including Vikings, Knightfall, Power and Taboo. The service also features the complete seasons of TV series such as Friends, House, and Lost.