The media and marketing sector is ultimately about people. The Marketing Society’s chief executive, Gemma Greaves answers 10 questions:

What was your first ever job? 

Does this count paper rounds? Well technically when I set up an earring business with a friend at school however first time I was actually employed was as a Saturday girl at Oliver’s Shoe Shop, £2 an hour. Perhaps now showing my age.

Why did you get into the ad industry?

Not sure I am in the ad industry! I sort of fell into marketing, at Uni I did a couple of placements (Foreign Office and IBM) and loved building partnerships and making things happen. And at IBM I wanted to drive the cool cars of the senior guys, they told me to get a sales job, so I did. And that started in the heady world of publishing. And the rest is history.

What’s the most surprising thing you have learned about the industry since working within it?

The genorosity of the people. When I started my business Cabal I was overwhelmed with the support, guidance and friendship I received from so many. And still do everyday.

What have you learned from any mistakes you’ve made in your career?

To always follow my gut instinct.

Proudest moment?

Gosh many. Being made Chief Executive. And in my first year standing in front of our members at our Annual Brave Conference and Dinner after a truly whirlwind year where we achieved everything we set out to including a significantly more diverse speaker line up and global programme.

What is your favourite picture on your phone and why?

Anything of Joshie, my beautiful toddler. Fave currently, is a pic of him standing holding a (plastic) sword in the air with his squidgy bum on show. Why, it’s obvious isn’t it. He is the most special human being on the planet (to me). And this one shows his unique sense of humour.

What is the most exciting thing about your job?

I am blessed with an incredible job so pretty much all of it. Through our global network we push boundaries, address the subjects that really matter and have uncomfortable conversations. Through this bravery, together we can create change - and that is exciting.

Dog/Cat/hamster?

I have owned a hamster and although cute, they die quickly and spend hours on their little spinning wheel (reminding me of life) so it would have to be a dog.

If you could ban one buzzword or piece of jargon what would it be?

All acronyms.

What's the best piece of advice you have ever been given?

You can’t be good at everything so play to your strengths and surround yourself with incredible people who complement you. And be kind, be good and be humble.