The Marketing Society Middle East is back with “Collide”. The second in the series is being held on Tuesday 16 May at 7pm. The theme for discussing will be ‘Digital vs. Physical, Tech vs. Human – where should brands focus?’

The session will have Franck Boissinot, Vice President Marketing & Digital, Carrefour; Lino Cattaruzzi, Regional Director MENA, Google; Christian Andersen, Director, Portfolio Marketing, MENA, IBM and Tom Warden, Senior Strategist, Siegel + Gale.

This event also marks the first anniversary of The Marketing Society Middle East.

The Marketing Society had launched its Middle East chapter in May 2016. Asad ur Rehman, Director Media, Unilever MENA lead the chapter as its first Chairman for the region.

Established in 1959, the Marketing Society provides marketers a platform to network and share best practices. Today, the network boasts of 3000 members across UK, Hong Kong and Singapore with the global ambition of expanding into 10 cities by 2020.

“Our goal is to lead the marketing agenda and develop the broader marketing leadership,” explains Global Managing Director of The Marketing Society, Gemma Greaves, who is encouraged by the success that the Marketing Society has witnessed in the UK, and how it can take that to the global marketing landscape.

She explains that the Marketing Society is a place for marketers to be challenged, to learn and meet interesting people through the network so that they can become better marketers. “We are prepared for conversations that might be uncomfortable and we can get to the depth of an issue to seek solutions. We don’t claim to be experts, but we have access to the most powerful network of talent that can take this forward,” says Ms Greaves.

The Marketing Society Middle East has been involved in connecting experts with diverse backgrounds to inspire.