JP Morgan Chase has promoted Tracy-Ann Lim to chief media officer, a role left open after the departure of Andrew Knott in 2019. Lim steps up from her position as executive director, head of media. She will be tasked with cultivating the company’s brand safety efforts alongside its overarching media strategy. Since joining last April the strategist has worked to streamline the bank’s paid media practice across strategy planning, partnerships, investment, search, SEO and programmatic.

An internal memo praised her ability to “deliver excellence” across the company’s entire performance marketing landscape. She will lead a total of 40 staff, including 11 direct reports. She is incredibly adept at transforming complex ideas into simplified client strategies while also being able to corral large groups within different functions. She is a strong leader with an extensive modern day media skill set.

Lim will report into chief marketing officer, Leslie Gillin, who was promoted from president of co-brand credit cards in January. Meanwhile, Andrew Knott, the company’s former chief media officer, exited to become president of the Verizon account last December.

Lim originally joined JPMorgan Chase from the agency side, having built a resume at companies such as MediaVest (now Starcom), Initiative and Carat. She was mostly recently executive vice-president, strategy and client relations at Media Assembly. Her personality was an amazing asset to calm and gain consensus among a diverse set of leaders across 18 global markets.

Source- The Drum