Despite the rapid rise of Internet users globally through PCs, laptops, mobiles or tablets, TV still remains the most popular device for watching various forms of TV content (such as live broadcasts, catch-up and subscriptions services) globally.

According to the data by GlobalWebIndex, one in four Internet users globally choose to watch all of their chosen content on their TV screen. In contrast, only 13 per cent of Internet users globally report using PCs/laptops, mobiles or tablets, without devoting any time to TV sets.

In terms of age brackets, more than half of viewers between the ages of 55 and 64 only use a TV set for viewing TV content, whereas those between 16 and 24 are now more likely to watch TV content through devices only (PCs, laptops, mobiles or tablets) than on TV.

Europe (39 per cent) and North America (38 per cent) lead globally in terms of the highest percentage of Internet users between 16 and 64 who watch TV (in any form) on TV, while those who watch TV on devices other than TV (such as PC, laptop, mobile and tablet) stand at 7 per cent and 6 per cent respectively.

In the Middle East, the percentage of users watching only on TV stand a bit lower at 26 per cent, while those who watch TV on other devices (such as PC, laptop, mobile and tablet) stand at 8 per cent.