Mashable: A report observes that the platform's small staff working around the clock just can't solve the platform's infrastructure and content moderation problems.

According to a new analysis, there may be a drop of over 30 million customers in the following two years as a result of Elon Musk's November takeover.

Insider Intelligence, which has been studying Twitter since 2008, has forecasted that the network will lose about 4% of its users in 2023 and 5% in 2024, which equates to more than 32 million users leaving the platform.

The study predicted that users would leave the network due to growing discontent with persistent technical failures and the proliferation of hate speech and harmful content.

According to Jasmine Enberg, chief analyst at Insider Intelligence, "there will not be one catastrophic event that eliminates Twitter." Instead, people will slowly stop using the network as problems with technology and the rise of hateful or otherwise bad content make them more and more unhappy.

Even though Twitter tries hard, its small staff working around the clock just can't solve the platform's infrastructure and content moderation problems. Since taking over the platform in November, Musk began laying off half of the company's roughly 8,000 workers. He gave everyone an ultimatum to join his "hardcore" Twitter 2.0 or leave, and as a result, another 2,000 people quit.

There will be a greater decline in Twitter's user base in the United States than in any other region: from 58.7 million in 2022 to 50.5 million by the end of 2024.

Younger and older workers "aren't as loyal and are less willing to suffer a humiliating experience," the survey said, thus they would be the most likely to quit.

Insider Intelligence also reported that their projection for Twitter's ad revenue growth over the next two years was lowered to "basically flat." Double-digit growth was predicted for the platform in both 2023 and 2024.

Concerned about Musk's plans for content control, some major advertisers pulled their ads from the platform once he took charge. These included Audi, Volkswagen, and Pfizer.

Though Enberg predicts that users will continue to leave, he offers hope by saying, "If Musk manages to stave off service issues and potential outages, fix the platform's content moderation problems and integrate new services into the app to drive revenue, he may still be able to reverse the course of the user drain."