The UAE has been making a name for offering high-tech services to residents as well as visitors, and has also encouraged the development of health-tech in the past few months. But tourism still remains a key sector for the country's growth, and the Emirates has maintained its position as a safe destination, even as movement remains restricted in most parts of the world.

People across the globe are slowly beginning to plan their post-pandemic trips, despite waves of infections continuing to influence norms in different countries. In order to revive the influx of travelers in the Emirates, Abu Dhabi is now trying to reach its target audience through a video platform, that lets people explore destinations virtually.

The portal called Welcome to the World, has launched a segment dedicated to Abu Dhabi, where users can get insights on the location from others who've been there before. The site which connects tourists directly to hotels and other businesses, to book services seamlessly, also lets partners increase their digital presence via visuals.

Its business model is based on customer generated videos, where travelers become content producers and generate material for marketing. At the same time, Welcome to Abu Dhabi doesn't charge any commission on the bookings made through the portal.

In addition to the virtual assistance for informed decision making before a journey, this site also offers perks including discounts and exclusive deals on specific services in hotels. Major attractions in the Emirati capital including Yas Islands, and Etihad Modern Art gallery have come on board as partners for the initiative.

The pandemic may have forced people to stay indoors for months, but it has unlocked scope for innovation, with airlines as well as hotels offering customised services. Dubai-based carrier Emirates has enabled UAE residents to verify PCR test results online, and also provides touch free access to its lounge at the city's airport.

Virtual tourism even went on to allow online history buffs and travelers, to explore an ancient Roman city in Lebanon, during the lockdown.