Overview
Across the Middle East and North Africa, DDB's timeless ethos has come to life in a uniquely Arabic way. With 12 offices and more than 20 years in the region, we understand that although Arabic is the common language, the many cultures that lie in between couldn't be more diverse. So, far from merely translating creative ideas, we dig deep for fresh insights that exist in that sweet spot where intrinsic product benefits and the consumer desires meet. It's an approach we've built into every step of what we do, from strategy and planning to creative and even media. It's an approach designed to build brands that endure.