Overview
i4research is a shopper behaviour research agency based in Dubai and covering the Qatar and KSA markets. We conduct cost-effective in-store filming and eyetracking studies to generate actionable insights for consumer product manufacturers, retailers, F&B outlets etc. What information can we provide? In-aisle Shopper / Purchaser conversion ratio; Category / Product Browsing duration; Product Interaction Heatmaps; Timeline, Order, and Type of shopper interaction; What does the shopper read during the decision-making process (POS, Price, Label); Shopper / Customer / Employee interaction Shopper Group Mix & Lead shopper analysis; Queue Analysis; In-store footfall & demographic counts; Video Clips of specific shopper behaviours; POS interaction Employee Process Compliance. Our 7 years of relevant expertise in processing eye-tracking footage and in-store shopper behaviour video studies together with the combination of our ISO Quality Management certified team of project managers and video analysts guarantee an unrivalled level of service but at a price-point that now makes these studies cost-feasible.