Overview
Established in 1997, npimedia (npi) has grown holistically to maintain its core values of delivering quality with innovation and creativity, always aiming to deliver beyond the expectations of customers, whether it is for marketing and brand placement, development of a bespoke publication or multimedia solution.

npi was set up by the Nicholas family in 1997 as a publishing enterprise with just one magazine under its umbrella and nurtured to become a leading publishing force in the UAE with 17 proprietary titles in addition to regular and one-off client productions and an online portfolio.

The npi stable of publications include Concierge magazines for Dubai and Abu Dhabi, produced in English, Arabic, Mandarin and Russian. These luxury five-star magazines are distributed in-room at the best hotels throughout the United Arab Emirates. They are independently audited and are among the highest circulating consumer magazines in the marketplace.

The company also works with selected clients on contract titles. These include a publication for the world's largest and most luxury focused mall with The Dubai Mall Magazine produced on behalf of Emaar Malls Group; and Rotana magazine for the region's most successful home grown hotel group.

NPI's B2B titles include the largest portfiolio of meetings industry titles in the region, encompassing eight destination guides and meetme (Meet Middle East) magazine.

Branding and marketing are at the core of all npi media, each conceived in-house and evolved in-line with the markets that they serve.