Watermelon is an independent, creatively driven full service marketing communications agency born and groomed in Dubai, UAE. At Watermelon, we provide fully integrated multidisciplinary advertising services that build strong, lasting and provocative relationships between businesses and their customers. Our strategies combine creative concepts, intimate media-knowledge and in-depth industry understanding to achieve qualitative and quantitative results. We are a group of people bound by their passion for advertising. Because only people, only real human beings, can take product attributes, demographics and research reports and turn them into something that persuades other people to reach for their wallets. We are experts in developing fully integrated communication programs that are tailored to local and regional markets. We are equipped to build brands through proven methods but with a radical approach, which enables us to creatively deliver a clear, rational message that truly connects with the emotions and expectations of consumers.